SMES are the target for a new subscription-based flexible leasing offering by a company called SOGO Mobility.
SOGO is promising leases available from one month to four years and says it will build a fleet of 5000 vehicles in its first year to support the service.
The company is backed by the retail dealer group Cambria Automobiles plc and is headed by experienced industry executive Karl Howkins, who includes Citroen (Managing Director) and Vauxhall (Head of Fleet) on his CV.
The subscription-based service, which includes comprehensive insurance, maintenance abd breakdown cover, will be accessed digitally so that a vehicle can be ordered in minutes, says SOGO. A Milton Keynes-based service centre will offer telephone-based service support.
Karl Howkins, Managing Director of SOGO, said:
The leasing market continues to grow and accounted for over two million vehicles last year. Our research shows that customers are demanding increasingly flexible leases and, of course, value. We believe our business model combines fantastic service and cutting edge technology to deliver an industry-leading service for small businesses and the iPhone generation alike.
The company says it will operate nationally with a network of logistics hubs, adding that it will own and manage its supply chain and is in negotiations with a number of OEMs to build stock ahead of launch. Vehicles will be remarketed through SOGO’s sponsored channels.
SOGO said it was planning a significant national launch in the coming weeks, which will hopefully provide more pricing information and details on the vehicles available.