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SME fleet driver in a subscription car

Car Subscription: It’s Neither Rental, Leasing Nor Ownership. So What Is It?

CYNICS may dismiss vehicle subscription as simply rental or leasing under a newer and perhaps more ‘hip’ name. However, while many of the resources required to deliver subscription may indeed come from established car manufacturers, franchised dealers and the leasing and daily rental companies, subscription customers don't see themselves as purchasing, leasing or even renting a…

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