SME fleets need to research tyre choice rather than fit what’s available or offered to maximise fleet spend.
That’s the view of i247 Group, an outsourced driver support and asset management provider, which says choosing the right tyre for your fleet requirements can optimise service, maintenance and repair (SMR) budgets as well as decarbonisation agendas.
According to i247 Group, selecting cheaper replacement tyres may end up costing more over the full lifecycle of a vehicle. It points to its own data which shows that a fleet selecting premium tyres will fit an average of 25% fewer tyres on a typical contract compared with fitting mid-range tyres¹.
So far so understandable, but i247 Group says it’s not as simple as just selecting premium tyres – fleets should match the tyres to their fleet requirements and budget.
Choosing the right tyre for the right job will reduce costs, decrease vehicle off road time and increase driver safety. Before deciding on a tyre policy, fleet managers should think about which tyre category will best suit the fleet’s needs and consider vehicles, budget and driving style. Talk to tyre providers and review your fleet data - it will give you a good steer on what category to choose.
David Legg, Director of Tyres, i247 Group Tweet
Where do budget and mid-price tyres fit in fleet policy?
Legg suggests that budget and mid-price tyres do have their place within fleet policy, particularly for vehicles that are used less often. These might include fleets covering short distances at slower speeds in urban areas as well as back-up vehicles.
Mid-price tyres can also be a good option, he says, but suggests fleets do their homework as performance varies significantly within the classification.
The group recommends mid-price for utility or rental fleets with budget restrictions, or for vehicles driven locally with high damage potential, such as light commercial vehicles.
Budget and medium range tyres definitely have their place, but premium tyres are premium for a reason. These are the highest quality tyres, designed to withstand the harshest conditions and driving styles. Premium manufacturers strive to exceed standards, and they invest heavily in research and development, design, materials and construction, safety and sustainability. That’s what you’re paying for.
David Legg, Director of Tyres, i247 Group Tweet
Leggs adds that SME fleets should also consider the environmental impact of their tyre choice as part of their environmental, social and governance (ESG) policy. i247 Group recommends reviewing the sustainability approach of the tyre manufacturer as well as tread wear pollution rates.
Where companies have electric vehicles on fleet, the Group advises that fitting lower quality tyres can affect both range performance and driver experience.
Legg finishes by saying:
In motorsport, tyres are a major part of a team’s strategy - longevity and wear rates are key but also go hand in hand with safety and grip. It’s absolutely critical to pair your tyre strategy with the bespoke needs of your fleet.
David Legg, Director of Tyres, i247 Group Tweet
¹ Based on a 36-month, 60,000-mile contract and subject to damage rates.

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