BMW Group UK has appointed Matt Collins as General Manager of Corporate Sales within the group, effective 1st June 2023.
Having been at BMW since 2006, Matt has covered a variety of different roles at BMW, both at home and abroad.
We're delighted to welcome Matt into this new role. His in-depth knowledge of our brands gained both in the UK and North America will be of enormous value. Matt’s insights gained in the rapidly evolving Californian EV market is also particularly beneficial as we see high demand for electric mobility within corporate fleets in the UK.
His expertise comes particularly in strategy and product marketing, and in 2014, Matt moved to BMW North America, where he successfully led BMW sales and marketing for the western USA market. This included particular focus in operating in a competitive EV marketplace, and managing retail sales through the pandemic.
Returning last year, Matt has played a key role on supporting several initiatives and projects that were designed to help shape the future direction of the group.
Matt Collins added:
“I’m thrilled to step into the BMW Group Corporate Sales role at this exciting time. As we continue to expand our electric vehicle offering with the forthcoming launch of the BMW i5, a key model for many fleets, I look forward to meeting many of our customers and further strengthening the BMW and MINI brand presence within this vital sector of our UK business.”
Matt succeeds Steve Roberts, who is remaining within the group, moving to a new role as head of sales at MINI UK.
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