THE newly formed business mobility platform, SOGO, is gearing up for expansion with the appointment of senior executives from remarketing experts BCA and leasing company Agility Fleet.
Mike Pearce was previously head of brand at BCA market place and commercial director at Autologic. He joins as Director of Operations and will be focused on providing a seamless customer experience, along with driving operational efficiencies.
Lee O’Connell joins as Sales Director, a position he held at leasing company Agility Fleet.
SOGO is offering flexible business subscriptions, providing a complete mobility service with leases available from one month to four years.
The subscription model includes comprehensive insurance, maintenance, and breakdown cover.
The company says it will operate nationally with a network of logistics hubs and plans a consumer launch following roll-out of the business mobility programme.
Commenting on the appointments, Karl Howkins, Managing Director of SOGO, said:
“The response from industry to our ultra-flexible leasing model is very positive, and we are building a fleet that will meet the myriad requirements of businesses across the UK. Mike and Lee bring a huge amount of experience and enthusiasm to the team and a focus on building a business that offers something truly new and exciting to the market.”
SOGO said it plans to build a fleet of 5000 vehicles within its first year. The company is backed by the dealer group Cambria Automobiles plc.
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