EDINBURGH-based fleet management company Gofor is managing Mowi Scotland’s transition to a combined electric and plug-in hybrid electric vehicle fleet.
Mowi is the world’s largest producer of Atlantic salmon and its ‘Leading the Blue Revolution Plan’ includes transitioning to a low carbon economy.
To support this plan, Mowi Scotland has partnered with Gofor to transition all its company cars to zero-emission or hybrid by 2025. It is also aims to include all vans and pick-ups when suitable vehicles become available.
Work on fleet decarbonisation has begun which includes upgrading workplace charging from 7kw charge points to rapid charge points to meet the evolving demands of its low carbon fleet.
We’ve taken a highly proactive approach to ensure that the switch to electric and hybrid is as smooth as possible for Mowi. The Gofor team set up test drives to get employees comfortable with EVs and we also facilitated workplace charge point installation to make running the vehicles really easy. Our customer success team will support Mowi in the future with both vehicles and chargers as they transition to a reduced carbon fleet.
Graham Lesslie, Managing Director, Gofor Tweet
Gofor says it has provided a range of fleet management support materials to assist Mowi during its decarbonisation process. These include strategic insight on the move to electric, creating an EV/PHEV fleet policy and driver guidance which highlights benefit in kind (BIK) savings.
The first fully electric vehicles – Citroen e-Spacetourers – have already been delivered, alongside a new dual-branded MOWI/Gofor MG4 electric hatchback. The people carriers were selected to transport staff to and from work across two key highland routes.
“In addition to the clear environmental benefits from this move, the electric people carriers will also help with recruitment in the future,” commented Allan Macdonald, Area Manager for Mowi.
The remote geography of our business makes it more challenging to reduce our vehicle emissions, but this doesn't limit our ambition. We're making major differences wherever we can, the electric people carriers have been a great start, and with more fully-electric company cars planned, we’re clearly making great strides.
Ian Barrett, Purchasing Manager, MOWI Tweet
He added: “We now have e-vehicle charging points at our head office in Fort William as well as our salmon hatcheries at Lochailort and Invermoriston – I can see from my office window the benefit our people are already getting from this! Our plan is to expand these charging points at our many business locations across the Highlands and Islands.”
Ongoing investment in UK electric vehicle charging infrastructure means the number of public chargers continues to increase, a move Gofor says it welcomes.
Gofor is actively encouraging its electric vehicle customers to invest in workplace charging infrastructure and the business facilitates installation as part of its full fleet management package.

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