By Nick Brownrigg, Chief Executive Officer, Alphabet GB
THIS year is like no other. The impact of COVID-19 has changed our home and working lives the world over. It almost brought the UK to a standstill from which it is only partially recovered. And, stutteringly, we now enter Lockdown 2.0.
One of the big effects we’ve seen is that the pandemic has accelerated a number of business and consumer trends, which directly impact the fleet industry and require fleet operators to move quickly in response.
Time To Rethink
Commuting to the office almost completely stopped and while some offices remained open at reduced capacity, only 23% of consumers felt comfortable using public transport in London. For many commuters, the car has been the best option and vital for keeping some businesses in operation.
This rapid shift to home working, with a much more mixed approach likely in the future, presents businesses with an opportunity to rethink their requirements. From flexible travel choices to an increased private transport offering, there are lots of options for businesses to explore at this key moment in time for the fleet industry.
The changes brought about by the pandemic also highlight the need for digitalisation. While many companies were already moving in this direction, the need to deliver services efficiently and remotely, as well as providing self-service options, has become more pressing.
Fleet managers now need access to digital vehicle ordering and tracking, and for their employees, all paperwork kept in one place, from handling parking fines to any travel documentation.
The manufacturers’ journey should also be considered and made completely digital when working with leasing companies to streamline the process for all involved. As convenience and personal safety become the new premium, we want our customers to look to us not only for agility and expertise, but also because they know we will continue to put their personal wellbeing at the centre of everything we do.
Carbon emissions plummeted at an unexpected pace due to the lack of human movement during Lockdown 1.0. Our latest research report found that consumers are now much more conscious of the impact we have on the environment. As such, businesses need to have genuine environmental sustainability worked into their fleet strategies to benefit from improved brand perception from customers.
This enhanced environmental consciousness has also seen the electric vehicle industry accelerate. Consumer perceptions are changing fast: our research showed that over 55% of people feel delivery vans should be electric, while one in three said they would be happy to pay extra for an electric delivery vehicle.
The shift in attitudes is beginning to be matched by sales.
At Alphabet, we’ve seen electric car orders grow 124% year-on-year since 2019, while the plug-in space grew 41%. Progressive businesses are already making their move. Alongside demand, there are considerable cost savings to be uncovered for businesses and employees by electrifying their fleets, particularly with the new benefit-in-kind (BIK) rates that were introduced in April 2020.
Businesses need to assess and analyse their existing fleets. Fleet providers, transport companies and businesses all have a role to play in embracing more sustainable practices. This is the perfect opportunity for fleets to address an alternative drivetrain strategy.
As these technological and societal trends grow, businesses need to be able to move faster in order to respond. Agility is critical in meeting the changing travel, work and logistic patterns being seen across the UK. It is also key that digitalisation and sustainability are central to any fleet strategy to help businesses stay one step ahead of the new habits and behaviours people are adopting.
Now is the time for everybody to rethink their fleet strategy and to restart business operations with agility at the core.
Or risk being left behind. Fast.