VOLVO Car is planning to increase its cut-through with larger corporates.
To do so it has appointed Vauxhall executive, Carl Stanton, to the role of New Business Sales Manager.
Volve says Stanton’s role has been created to seek new contract opportunities with businesses where Volvo has been off the purchase radar for several years.
Steve Beattie, Head of Business Sales at Volvo Car, said:
“We restructured our Business Sales team in 2018. Recently we announced our investment in a dedicated Virtual Sales Team to support the needs of our SME customers, which is already proving to be a great success.
“Now, with the appointment of Carl, we are ensuring we place equal importance on our large corporate prospects, particularly those to whom we haven’t spoken in recent years. The newly bolstered team puts us in an ideal position to deliver on our bold UK fleet sales ambitions.”
Between July and December last year Volvo’s true fleet sales gree by 16%. With fleet and retail combined, Volvo sold a total of 50,000 cars for the first time in 28 years, taking a 2.1% share of the market to become the fastest growing premium brand.