What Will It Do For My SME Fleet?
- New road- and driver-facing cameras form part of Lightfoot’s driver coaching and rewards platform
- All-in-one driver engagement and safety solution
- Active AI and machine vision alerts to prevent distracted driving
- Road- and driver-facing video technology saves time and prevents costly insurance fraud
- Cameras play key role in reducing harsh, risky driving, and associated accidents
LIGHTFOOT, a telematics company that seeks to improve driver behaviour through dashboard light gamification, has launched a new product called Lightfoot Vision.
The in-cab camera – which can be both road and driver facing – utilises AI and machine vision, the intelligent video telematics system alerting drivers to behaviours that could lead to an accident.
These include failure to wear a seatbelt, use of a mobile phone, eating and drinking while driving, or smoking/vaping on the go – allowing them to self-correct to prevent possible incidents. Lightfoot says this not only keeps drivers safe, but also helps fleets avoid the unexpected costs of vehicle repairs and the business impact of vehicle downtime.
It can also capture instances of harsh driving, aggressive cornering or vehicle idling that will penalise drivers with footage viewable through the Lightfoot portal.
The system can also be used to prevent accident fraud – or apportion blame in a crash – with video evidence. The system uses AI to zap through the footage to provide the sequence a fleet manager needs to see.
The introduction of Lightfoot Vision’s in-cab camera suite takes our ability to positively influence driver behaviour for the better to an entirely new level. It enables fleets to operate in a safe, efficient, and socially responsible way, where driver self-management, aided by nudge technology through our in-cab telematics devices, instantly and sustainably improves driving behaviour – removing the need for costly training and time-consuming data analysis at the same time as improving customer service.
What does Lightfoot do?
It’s a telematics system that improves driver safety and improves fuel consumption – or EV range – through gamification.
One of Lightfoot’s clients – Octopus – has seen EV range improve by 17%, for example, which is often enough to prevent a costly recharge at a public charger.
The solution combines instant in-cab coaching via the dashboard mounted device with its driver rewards platform to deliver substantial, sustainable results. The dashboard display device uses live engine data to provide drivers with real-time visual and audible feedback, allowing them to manage their own performance and build better driving habits. Drivers gain rewards – from vouchers to cash incentives – that encourages them to improve their performance behind the wheel.
“At Lightfoot everything we do is about the driver. The driver is at the centre of the system, they see the data, and it creates transformational behaviour. Our new camera product fits in perfectly with this,” said Paul Hollick, Managing Director of Lightfoot.
Lightfoot places a lightbar (above) on the dashboard which is calibrated for the vehicle. It provides realtime information to the driver on their performance behind the wheel, the lights encouraging better behaviours.
“We’re excited to be onboarding existing and new customers who want to enhance the safety and sustainability of their fleets,” added Paul.
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