SUZUKI plans to increase its fleet and corporate sales by over 30% during the next three years with the launch of a Business Partners programme.
A Suzuki Business Partner dealer must have a dedicated member of staff for fleet sales, have a fleet specific section on their websites, a commitment to high levels of fleet customer satisfaction and also have a strong social media presence.
Suzuki says that by joining the programme, dealers will be enabled to handle incoming sales from contract hire and leasing companies as well as generating local SME fleet sales.
Graeme Jenkins, head of fleet, said:
“Suzuki is seen as a genuine challenger brand in the fleet market. We have a massive opportunity to work with our dealers and their local businesses and to look at the 50% of the market place we hadn’t previously had a proposition for.
“All of our dealers excel at providing top level customer service on a local level and enlisting in the programme can only help bolster this. The key thing to remember is that we are looking to generate incremental and profitable local fleet business and will continue to manage relationships with the major leasing companies on their behalf.”
Jenkins added that Suzuki would be expanding its ‘Fit for Fleet’ range of cars in 2020 with the addition of two new models following its technology share agreement with Toyota. These will be Suzuki badged and specified models of the UK built Corolla Touring Hybrid and Japanese built RAV4 PHEV.