THE market for SME mobility services has expanded with the acquisition by Free2Move of rival Share Now.
Share Now, a joint venture between Mercedes-Benz and BMW, is a market leading provider of of free-floating car sharing in Europe.
Free2move, which is owned by Stellantis (which includes Citroen, Fiat and Peugeot in its group), says the acquisition is part of its aggressive growth plan as a worldwide mobility leader.
Brigitte Courtehoux, Free2move CEO, said:
We are very enthusiastic about the new chapter we are about to write with Share Now, the European leader in free-floating car-sharing. Our joint expertise now grants us the savoir-faire to truly innovate in the worldwide mobility market.
Share Now’s executive management team will remain in place, according to Free2Move, with Olivier Reppert, CEO of Share Now adding.
We will keep moving forward together to meet our customers’ expectations for increasingly sustainable, innovative and flexible mobility.
Free2move offers SME fleets rental, car sharing and subscription services, and a network of more than 500,000 parking places. With the Share Now acquisition, it expands its reach to 32 European and US mobility hubs.
The company also operates in the consumer space as well as B2B.
The Mercedes/BMW joint venture was originally formed when car2go (Mercedes) and DriveNow (BMW) combined forces in 2019.
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