A NEW industry alliance called Auto SaaS Alliance is launching that will benefit fleets with the aim of accelerating the sector’s adoption of new technology.
The Auto SaaS Alliance is a partnership between technology companies BetterBe, drivvn and IMAGIN.studio.
The Alliance combines the expertise of the technology providers to deliver flexible, scalable software for international automotive leasing companies and OEMs. The cloud SaaS platforms offer integration across multiple technologies and channels, enabling faster adaptation to changing business needs.
Peter Brown (main picture), co-founder of the Auto SaaS Alliance, commented: “Fleet operators and OEMs stand to gain significantly from this new collaboration. The Auto SaaS Alliance seeks to empower businesses with technology that enhances efficiency and agility in an increasingly competitive marketplace.
“All founding companies are at the forefront of automotive e-commerce, with proven success in enhancing user experience, vehicle configuration, real-time pricing, and image solutions. By pooling our expertise, we are enabling a new digital operating model that will transform how OEMs and leasing companies operate, reducing time to market and driving increased value.”
The Alliance members bring extensive experience working with some of the world’s leading automotive brands, including Toyota, Jaguar Land Rover, Stellantis, Volkswagen, Carwow, and Leaseplan. The Alliance says its collective knowledge will help support the industry’s shift toward digitalisation and smarter fleet management solutions.
BetterBe is a Netherlands-based SaaS platform offering real-time search, configuration, and lease calculation solutions for automotive leasing. It serves over 10 major companies in over 20 countries.
Headquartered in Amsterdam, IMAGIN.studio’s AI-powered platform generates customisable car images, enhancing online experiences and driving sales for automotive businesses in over 100 countries.
Based in Warwick, drivvn provides e-commerce solutions through its SaaS platform, enhancing user experiences and boosting sales for 15 brands across 13 countries by optimising the entire customer journey from comparison to finance application.
Brown concluded: “Collaboration is essential to accelerating the speed of technology adoption and unlocking efficiencies for the sector. The Alliance is open to other companies if they share the same culture, values and drive to deliver best-in-class experiences powered by SaaS platform technology.”