NEW YouGov research carried out by fleet management company Gofor finds 21 per cent of companies have no fixed plans to reduce their company fleet emissions.
Data analytics group YouGov was commissioned by Edinburgh-based Gofor to survey 1,000 senior HR decision makers this month.
A cross-section of companies – including SMEs – was questioned on plans for tackling the reduction of carbon emissions on their vehicle fleet as part of an environmental, social and governance (ESG) agenda.
The research forms part of a wider Gofor ESG white paper created to support SME businesses.
Across all surveyed businesses operating vehicles, YouGov found that:
- 21% either had no plans to reduce their fleet carbon output at any point or were unsure;
- a further 11% expected to look at fleet decarbonisation in more than 12 months.
However, these plans may need to be accelerated, according to Gofor. It says the ZEV mandate, which legislates towards 100% zero emission vehicle production, requires 80 per cent of new cars and 70% of new vans to be zero emission by 2030. Meanwhile the new Labour Government has pledged to reintroduce the 2030 ban on the sale of new petrol and diesel-engined cars which was overturned by the previous Sunak administration.
More encouragingly, 49% of respondents were actively reducing their fleet carbon emissions; and a further 19% had plans to do so within the next year.
Making Salary Sacrifice Part Of Your SME Fleet Agenda
YouGov also questioned respondents on electric vehicle salary sacrifice – a tax efficient scheme often used by businesses as part of a fleet decarbonisation strategy. Just one in five businesses is currently using EV salary sacrifice, with an additional one in five having plans to implement it. The remainder had mixed awareness of the scheme or were simply unsure.
“We’re hearing that a lot of companies want to reduce their fleet carbon emissions but are unsure where to start. We undertook the YouGov research to better understand where UK businesses are on their decarbonisation journey. We’ve been surprised by just how many companies still need to formalise a fleet electrification plan and are yet to take up EV salary sacrifice. These findings will help organisations focus on the environmental opportunity presented by their company fleets and we can help them to realise this opportunity as part of a more advanced ESG plan.”
Iain Bennett, Gofor’s Managing Director Tweet
The YouGov findings form a core part of Gofor’s environmental, social and governance white paper entitled ESG Matters: How fleet electrification can kick-start your ESG strategy. The paper highlights that one of the biggest impacts on a company’s carbon footprint is likely to be its vehicle fleet. It includes:
- Business benefits of an ESG strategy
- ESG implementation and the importance of a credible environmental approach
- Tackling fleet emissions with EV salary sacrifice
- How to introduce EV salary sacrifice in four steps
- Integrating company vehicle decarbonisation into your ESG strategy
Salary sacrifice is a highly tax efficient funding method for electric vehicles and continues to see strong growth. The latest figures from the British Vehicle Rental and Leasing Association (BVRLA) in its April Leasing Outlook report showed 47 per cent year on year growth for the scheme.

Download The Gofor Guide To Reducing Fleet Emissions
The guide has been produced to support SMEs in implementing an ESG plan and is available via the Gofor website by clicking on the front cover image left.

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