THE fleet management company Gofor Finance is now more simply Gofor.
The Edinburgh-based SME fleet management and leasing provider says it is dropping ‘finance’ from its name to better reflect the pro-active, end-to-end fleet management service that it provides.
The name change is part of an overall rebrand launched at the beginning of February, including a brand new Gofor website.
I’m delighted to launch the new look Gofor. We work as a true fleet partner with our customers, we’re more than a finance provider, and we needed the brand to demonstrate that. The new brand is simpler, the visuals are stronger and clearer and gives us a platform for growth.
The Gofor business says it is currently working on a digital transformation project to support its expansion plans.
It is focused on maximising Gofor’s automated systems with a goal to creating an optimal customer journey by combining best-in class automation with the personal customer excellence on which it has built its reputation.
Gofor is big enough to negotiate great customer deals but personal enough to care. We’re further investing in our brand, technology and people to give us the best foundations to support our future growth plans. Our aim is to be number one for customer service in our segment.
Lesslie says the rebrand is part of its expansion plans, pointing to the appointment of Gordon Ross as Head of Marketing as one of four new hires this year already, with more planned.
He adds that the business sees electrification as a key area of growth and is working closely with customers on salary sacrifice schemes to support the Environmental, Social and Governance (ESG) agenda.
The business recently showcased its salary sacrifice offering at the recent London EV show.
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