CONGRATULATIONS to Patrick McGillycuddy who has been appointed UK Managing Director of JLR, effective 06 July 2023.
Patrick steps up from the role of Sales Director, a position he has held since he joined JLR in 2021 from the Volkswagen Group.
As head of the UK JLR operation, Patrick is responsible for all its commercial operations as the company transforms under its Reimagine strategy, an ambitious plan to move away from being Jaguar and Land Rover brands to what JLR calls a ‘House of Brands’.
This House of Brands comprises Range Rover, Defender, Discovery and Jaguar, with a target of becoming carbon net zero by 2039.
Central to this strategy is to provide an interpretation of modern luxury, a simplified sales process and high levels of customer service.
Key to this, says JLR, is the transition to a direct sales model in late 2024 – known as agency – that offers transparent pricing and seamless omnichannel options provided by JLR.
I am thrilled to lead JLR’s home market at a time when the UK automotive industry is seeing more change than it has in decades. New competition, regulation and consumer behaviour demands change, and our response is both unprecedented and significant.
He added:
“We are reimagining our entire client journey for the luxury sector. How our clients interact with our brands as we launch our most desirable electrified Jaguar, Range Rover, Defender and Discovery vehicles will be reimagined, and I am proud to lead the dedicated and passionate team bringing that transformation to life.”
Patrick, who has been acting MD since March, replaces Rawdon Glover who stepped away to head up the Jaguar brand. JLR said an announcement about the new UK Sales Director appointment would be made shortly.
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