CONGRATULATIONS to Federico Izzo who has been appointed Director for MINI UK and Ireland, effective 01 May 2022.
Joining MINI from his role as Managing Director, BMW Group Czech Republic, Federico takes over from current MINI Director David George, who is moving to BMW Group Canada as President and CEO, effective 01 March.
Commenting on his appointment Federico said:
MINI will become an all-electric brand in the early 2030s and its future product strategy is incredibly exciting. I’m really looking forward to working with the MINI team in the UK and our passionate network partners, to further enhance the brand’s appeal amongst both current and new customers alike.
In 2021 MINI sold 45,756 vehicles in the UK, making it the largest global market for the brand. MINI said that the refreshed MINI Hatch models and strong demand for the all-electric MINI Cooper S Electric, contributed to an overall UK market share of 2.78%.