FLEET and leasing provider CBVC Vehicle Management has appointed Michelle George as its new Commercial Director (pictured above).
In this new role for the Staffordshire-based fleet management company, Michelle will be responsible for improving CBVC’s salary sacrifice offering, enhancing and developing new client relationships, and helping to ensure the fleet and leasing business remains a compelling choice for companies requiring fleet management and salary sacrifice solutions.
Michelle is an experienced finance and insurance professional with more than 10 years’ experience in relationship and business development. Most recently, she was Strategic Partnership Manager at ElectriX, part of LV Insurance, and played a pivotal role in the partnership between ElectriX and CBVC, successfully establishing strong client partnerships and achieving winning salary sacrifice agreements.
“I am delighted to join CBVC, having led the ElectriX partnership working with CBVC over the last three years. CBVC always stood out to me for its great customer service and innovative methods of working. I am excited about the opportunity to continue the salary sacrifice journey, raising awareness among employers about the fantastic benefits they can offer their employees.”
Michelle George, Commercial Director, CBVC Vehicle Management
Michelle added that she saw salary sacrifice as a key avenue for growth in 2025 as part of a wider fleet management solution for all customers, including flexi-rental, short-term rental, longer term leasing solutions and driver compliance management.
“We are delighted to welcome Michelle to CBVC,” said Managing Director, Mike Manners.
“She has the dynamism and drive to improve our business across the range of fleet management services that we provide. And having experienced her professionalism over the last three years in our relationship with LV ElectriX, I’m convinced she will be a superb addition to our team.”
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