CONGRATUALTIONS to Lorraine Bishton who has been appointed Managing Director of Subaru (UK) effective immediately.
Lorraine, who has been named three times in the biennial Autocar Top 100 British Women in the Global Car Industry, started her automotive career with Ford’s credit division.
She then moved to Jaguar Land Rover, holding senior positions in sales strategy and analysis before moving to McLaren Special Operations where she held the position of Sales & Marketing Director.
“Subaru is a brand not only with a great history and heritage but also an exciting future. This is a very important phase for Subaru as it continues its transition towards an electrified future, and I feel privileged to take the reigns as the new Managing Director.”
William Brown, Managing Director of International Motors Ltd said: “We are thrilled to have Lorraine on board and heading our Subaru operation in the UK. 2023 was a year of growth for the brand and we are looking to continue this progress in 2024 and beyond. Lorraine’s appointment comes at a pivotal time, as Subaru launch the new Crosstrek model and continues its momentum towards electrification with the all-electric Subaru Solterra and more models in the future.”
Operated by International Motors Ltd (IML), which also manages other automotive brands including Isuzu UK and GWM Ora, Subaru (UK) Ltd is headquartered in Birmingham, West Midlands, with 65 dealers across its UK network.
Pat Ryan, former Subaru (UK) Ltd Managing Director has taken up a new position within the International Motors Group.
Kia EV9 Car Review
Will Kia’s EV9 not just be the first 7-seat EV SUV, but also the best? We find out.
Vauxhall Corsa Electric Car Review
Vauxhall’s Corsa Electric gains a new look and new battery tech. Is it enough to win over fleets?
‘Zero servicing’ would present huge dangers for SME fleets
Working towards towards “zero servicing” – with vehicles never having to visit workshops unless a fault was detected – presents huge dangers for SME fleets
Mini Countryman Car Review
Clever and attractive styling sets the new Mini Countryman out from the crowd, but does it work for fleet?
BMW iX2 Car Review
Bold styling may reduce some practicalities, but does the BMW iX2 still work for fleet?
JOIN THE DISCUSSION
Why not join the conversation on SME fleets – visit our LinkedIn SME Fleet Discussion page