LEASING and mobility provider Alphabet, part of BMW, has appointed Jean-Michel Barachy as its new Chief Operations Officer.
Barachy is an experienced automotive professional, having held several international roles within the BMW Group over the past 20 years. Throughout this period, he has successfully implemented large-scale IT and customer relationship management systems in Europe and Asia to optimise operational capabilities.
Prior to joining Alphabet (GB), Jean-Michel was Chief Operations Officer for BMW Financial Services in Japan, where he oversaw the Group’s digital transformation strategy. He has also held several IT leadership positions in France, Germany, and China.
He replaces Tracey Leith who has moved to another senior role within the BMW Group in Belgium.
“Data and analytics are increasingly changing the way we approach the customer experience. By having access to the latest technology, it enables us to create a more dynamic and personalised business relationship. I have been fortunate to see first-hand how innovation has enhanced the in-person customer journey across BMW Group, and I am excited to realise the potential of the digital transformation programme in the UK to assist our internal processes and customer interactions.”
Jean-Michel Barachy, Chief Operations Officer for Alphabet (GB)
Commenting on Jean-Michel’s appointment, Mike Dennett, Chief Executive Officer for Alphabet (GB), added: “I am delighted to welcome Jean-Michel to the UK business as part of our leadership team.
“He brings a wealth of front-end, contract management and commercial financial systems experience, which is paramount in ensuring the highest standards of service and business efficiency to deliver the best outcomes.
“The automotive industry is going through a period of extraordinary change, which requires a robust approach while having the ability to flex with new legislation, regulation and customer demands. Jean-Michel has a strong reputation for delivering best-in-class customer service and will be invaluable to help us leverage new technologies that underpin our go-to-market strategies,” he added.
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