- Pictured above: New marketing lead Victoria Hatfield and head of sales Neil Heilbron
FIAT is preparing for new models heading to the UK with structural changes to its management: Victoria Hatfield comes in to lead the marketing operation and Neil Heilbron will head an expanded sales team, effective immediately.
Both report to Fiat & Abarth UK Managing Director Giuseppe Cava who was appointed in January 2025.
The new management structure is designed to support the 2025 launch of new models to the Fiat range including theGrande Panda and Topolino and the Abarth 600e, which is coming to UK showrooms during March. The Italian brand is also expanding its UK retailer network, which currently numbers close to 90 sites, in anticipation of growing sales volumes from the new arrivals.
Victoria Hatfield joins Fiat from Vauxhall, where she was Head of Communications, and part of the Stellantis group graduate training programme.
Neil Heilbron has worked within the Stellantis group since 2010, in a variety of sales and aftersales roles across multiple brands, including Vauxhall and Jeep. Prior to Stellantis, Heilbron held various sales and business management roles within automotive retail.
Giuseppe Cava (left) said of the new appointments: “With a number of new models launching this year, it’s an exciting time for FIAT and important that we strengthen our commercial teams to maximise the opportunities; the appointment of Vicky and Neil will be key to this.
“Our network is in a growth phase, as we add additional retailers to service the needs of a growing customer base. I’m committed to ensuring our commercial teams, led by Vicky and Neil, work closely with our retail partners, supporting them and ensuring we deliver the highest levels of customer experience.”
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