CONGRATULATIONS to Paul Hollick, Chair of the Association of Fleet Professionals, who has been appointed Managing Director of Lightfoot, a tech-led driver engagement business located in Exeter, Devon.
Paul joins the business – which received investment from Volpi Capital last year – from fuel management business The Miles Consultancy (TMC) where he was also Managing Director.
Rupert Lyon Taylor, Chief Executive Officer at Lightfoot, commenting on Paul’s appointment said:
Paul is an industry heavy hitter, an influential voice in the sector. His experience, expertise and connections with senior decision makers will not only accelerate our ambitious growth plans but will also help us to put the decarbonisation of fleets further up the corporate agenda.
Lightfoot is a fleet management tool that uses gamification techniques in order to change driver behaviour. An in-vehicle dashboard-mounted device works together with the Lightfoot reward app to reward drivers who demonstrate improved behaviours behind the wheel with drivers ranked in leagues with targets to unlock rewards such as The Drivers’ Lottery, where drivers can win up to £100 each week and have a one-in-ten chance of winning cash prizes.
Lightfoot says its fleet management approach improves driver safety and performance, leading to engagement levels in excess of 60%, the company saying that conventional telematics struggle to achieve engagement levels higher than 5%.
Commenting on his appointment as Managing Director of Lightfoot, Paul said:
Volpi Capital’s investment in Lightfoot is a game changer. It provides the business with a level of investment that enables us to take our market-leading driver engagement technology to new heights. We’re focused on a future where the driver sits at the heart of transforming the way vehicles are driven, where the emphasis is on getting the most from employees through behavioural telematics, rather than focusing solely on the asset that they drive.
We achieve this by giving drivers a reason to change the way they drive for the better. By winning hearts and minds through gamification, league tables and prizes, Lightfoot is transforming hard-baked driver habits using reward, rather than after-the-event reprimand, to effect positive change.
Paul added that Lightfoot had ambitious growth plans, having recently achieved success with supermarkets Asda and Tesco, and expanding internationally, starting with Germany.
Lightfoot can also play a significant role in the fleet decarbonisation process continues Paul.
Lightfoot ICE drivers come ready-conditioned for EVs because our technology encourages smoother, less aggressive driving, and that gives fleet managers greater certainty of range reliability, aiding accurate routing and delivery schedules.
On top of that our rewards platform incentivises good home-charging habits, helping to keep costs down, while also avoiding unproductive work-hour charging, which is a major headache for many operators. Most importantly, we enable fleets to accurately reimburse employees at their domestic electricity rate, which no other provider can do. That’s the beauty of our behaviour-led, advanced telemetry EV solution.
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