BMW hybrid business customers will reap the benefits of a ‘points for electric miles’ initiative that has just been launched. Although open to all BMW hybrid owners, high-mileage drivers and business customers using their vehicles in urban eDrive zones will be the biggest beneficiaries.
Called BMW Points, the programme rewards drivers with two points for each mile driven electrically, and four points for each mile driven electrically in a designated eDrive zone.
The programme is available to BMW 330e, BMW 530e, BMW 545e, BMW 745e, BMW X3 30e (produced from August 2021) and BMW X5 45e drivers with BMW Operating System 7.0.
Points are earned for each mile driven once the vehicle is registered on the BMW Points scheme via the My BMW App and, once registered, miles are automatically logged by the vehicle. Additionally, any miles driven throughout Europe are also recorded, with BMW Points already available to customers in Germany, Belgium and The Netherlands.
BMW Points users are also awarded 20 bonus points every time their vehicle is charged for a minimum of 15 minutes. Plus, a monthly reward of 500 points for each user who charges their vehicle 20 times a month for a minimum of 15 minutes each time.
Once drivers have collected 3,200 points, they will be rewarded with £10 charging credit to be used across the BMW Charging network. At 7,500 points, customers will receive £25 and at 14,500 points a £50 free charging credit.
BMW became the first car manufacturer in 2020 to launch geo-fencing technology in designated areas across London and Birmingham, resulting in BMW plug-in hybrid models switching to electric driving mode once the vehicle has entered these eDrive zones. Now in addition to London and Birmingham, a further six eDrive Zones have been launched across the UK in Glasgow, Edinburgh, Belfast, Liverpool, Bath and Manchester.
BMW eDrive Zones is a new digital service that automates the process of switching to electric-only power when a BMW plug-in hybrid vehicle enters a defined area of these cities. The service, unique in the worldwide automotive industry, also automatically ensures that the electric power is conserved for use during the part of the journey within the low emission zone, if the journey destination is entered into the vehicle’s navigation system.