THE National Highways safety organisation, Driving for Better Business (DfBB), is marking International Women’s Day (08 March), as the start point for a year of videos, podcasts and features that promote the role of women in transport and fleet.
Currently, women only account for 20% of workers in the transport sector.
It is also teaming up with Women in Transport, a not-for-profit promotional, professional-development and support group.
Anne-Marie Penny, Senior Road Safety Policy Adviser, at Driving for Better Business says:
This is a great opportunity to raise awareness of the thousands of women who work in this sector, from CEOs of large multinational corporates, national and local government officials, directors of influential safety charities, freelancers, apprentices and everything between. Transport – like all areas of life – benefits from a diverse range of influences to best serve everyone.
Anne-Marie (pictured left) added that through the Driving for Better Business programme, those organisations which collectively employ millions of staff who drive for work have access to a range of free tools and resources for employers, along with examples of good practice and strong leadership.
The partnership with Women in Transport provides access to thought leaders, senior stakeholders and professional trainers. As the Secretariat to the All Party Parliamentary Group for women in transport, it is committed to working with the UK government to increase the representation of women in the transport sector.
Sonya Byers, CEO of Women in Transport, adds:
We are delighted to be teaming up with the National Highways Driving for Better Business programme to celebrate women’s achievements in the transport and fleet industry over the coming year. With this year’s International Women’s Day theme of #BreaktheBias, we have a wonderful opportunity to raise the visibility of talent we have at every level of transport from women just starting their career to senior leaders – and to showcase the diversity of opportunity in the transport sector.
Driving for Better Business is a partner of FleetandLeasing.com.