THE leasing and mobility company, Alphabet, has added a Personal Contract Hire (PCH) offering for its corporate customers.
Called Alphabet Motion, the personal leasing site is only open to existing customers, who can access a variety of personal leases or credit sale car loans through the access protected site.
Alphabet Motion provides customers with a range of offers on a variety of makes and models, along with search filters, a dedicated team of experts, and provision of tailored quotes based around personal requirements.
Alphabet says that it had seen many of its corporate customers who, put off by the rising levels of benefit in kind taxation for standard petrol and diesel company cars, have looked to cash for car alternatives such as personal leasing. The new platform, it says, provides corporate customers with tax-efficient funding methods that sit outside of BIK.
Gavin Davies, General Manager, Customer Account Management at Alphabet said:
“Historically, we’ve focused on developing services primarily for businesses, so expanding into Personal Contract Hire is a significant and exciting step for us. We spotted the demand and gap in the marketplace for PCH at the start of 2020, and this has continued to grow throughout lockdown, making now the perfect time to launch Alphabet Motion.
“Alphabet Motion is another example of how we are continuing to adapt and innovate at Alphabet, to meet our customer demands and to support our ambitious business growth targets.”